Alexander McQueen

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Resumé

Overblik

Launched in 1992 by designer Alexander McQueen, who was dubbed 'the hooligan of English fashion'; he designed 36 collections for his London label.

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Tidslinje

Historie

1992

Alexander McQueen founds his London fashion label↗

2000

Gucci Group acquires 51% of the company; McQueen appointed/retained as Creative Director↗

2003

Debut fragrance 'Kingdom' launched (perfumer Jacques Cavallier); early fragrances were under a YSL Beaute license↗

2006

Second fragrance 'My Queen' launched↗

2007

First fashion brand to join MAC Cosmetics' designer-collaboration program (Cleopatra-inspired collection)↗

2008

YSL Beaute fragrance collaboration ends↗

2010

Alexander McQueen dies (February); Sarah Burton becomes Creative Director↗

2013

P&G Prestige signs a fragrance license agreement with Alexander McQueen↗

2016

'McQueen Parfum' launched (developed/distributed by P&G Prestige Beauty); fragrance license transferred to Coty Inc.↗

2023

Sean McGirr becomes Creative Director (October); Sarah Burton departs after leading the house since 2010↗

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Sortiment

Signaturprodukter

Kingdom (debut fragrance, 2003; perfumer Jacques Cavallier)

The brand launched its debut fragrance Kingdom in January 2003 through collaboration with perfumer Jacques Cavallier.↗

My Queen (fragrance, 2006)

A second fragrance, My Queen, followed in 2006.↗

McQueen Parfum (2016)

McQueen Parfum, launching March 2016 (exclusive to Harrods initially).↗

McQueen Eau de Parfum (2016)

McQueen Eau de Parfum (2016)↗

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Formulering & filosofi

Ingredienser & filosofi

A British luxury house specialising in couture, ready-to-wear, premium leather accessories and footwear, built on the provocative, theatrical creative vision of founder Alexander McQueen. (Note: brand-site philosophy text could not be harvested — site WAF-blocked; description is a neutral Tier-3 characterisation.)

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Koncern

Ejerskab & koncern

Moderselskab

Kering

Del af koncernen siden
2000

2000

Gucci Group acquired 51% of the company (Gucci Group later became PPR, now Kering, the current parent)↗

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Faktatjek

Kontroverser

Kontrovers

Early collection 'Highland Rape' and provocative 'bumsters' drew controversy; McQueen dubbed 'the hooligan of English fashion'↗

Kontrovers

2009

Accusations of misogyny following the Autumn/Winter 2009 'The Horn of Plenty' show↗

Kontrovers

2010

Hell's Angels motorcycle club lawsuit over trademark infringement (winged death-head symbol on merchandise); settled by destroying the offending items↗

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Pris & handel