Overblik
Co-founder Jenna Meek noticed Jess Hunt's brow routine was complicated and time-consuming (10+ steps, multiple gels, waxes and brushes); they simplified it into a 3-step routine and launched with Brow Sculpt as the first product, which sold out in under 6 weeks with a waiting list of over 100,000.
Historie
Brand launched during lockdown (November 2020) with Brow Sculpt; first stock sold out in under 6 weeks with a waiting list of 100,000+↗
Picked up by Sephora ~7 months after launch; stocked across US and Canada↗
London pop-up on Bruton Street, Mayfair↗
Expanded beyond brows into lip (Lip Sculpt), face primers, bronzers and complexion; #REFYLipLiner reached 8 million views↗
Signaturprodukter
Brow Sculpt (wax-gel hybrid, 12-hour hold)↗
Lip Sculpt Lip Liner and Setter (achieved 8 million views on #REFYLipLiner)↗
Blur Liner (hydrating matte lip liner, new shade "Clay")↗
Lash Sculpt (12-hour mascara)↗
Glow and Sculpt Face Serum Primer (includes built-in roller applicator)↗
Ingredienser & filosofi
REFY's philosophy is to simplify beauty: multi-functional, high-performance products that streamline routines without compromising results, inspiring the wearer to feel their most confident self.
Hvor du køber
Priser hentes fra Glowjakt og opdateres dagligt. Glowpedia modtager ingen betaling for klik.
Kilder
T1 primær · T2 sekundær · T3 notits- [1]T1refybeauty.comhomepage
- [2]T1refybeauty.com/pages/the-refy-storyabout
- [3]T2refybeauty.com/pages/leaping-bunnysustainability
- [4]T2refybeauty.com/pages/refy-worldother
- [5]T3bustle.com/beauty/refy-beauty-jess-hunt-interviewexternal_other
- [6]T3graziamagazine.com/articles/refy-brows-review/external_other
- [7]T3purewow.com/beauty/refy-reviewexternal_other
- [8]T3cosmeticsbusiness.com/social-media-sensation-jess-hunt-s-refy-pops-up-in-london-180313external_other
- [9]T4spacenk.com/uk/brands/r/refyexternal_other