Overblik
Founded by Jiří Zima (who previously co-founded Czech electronics brand Niceboy) and his wife Tereza. It reportedly began when Zima was frustrated by the price of an expensive beaded bracelet; his wife, back from maternity leave and interested in beadwork, started handcrafting bracelets, which he supported with an e-shop, and the couple then professionalised it into a brand.
Historie
FURIOSA launched in November 2024, ahead of the Christmas season↗
March 2025 sales reached 1.3 million CZK; stated 3-year goal of 100 million CZK turnover↗
Launched FURIOSA® X Klára Marie Bliss designer jewelry collaboration↗
Eyewear line (FURIOSA® SHADES / sunglasses) launched in late 2025↗
FURIOSA® PARFUM LAB niche perfume line (made in the Czech Republic)↗
Signaturprodukter
Old Money: Features citrus top notes (lemon, bergamot, mandarin) with heart notes of lavender, pepper, jasmine, and geranium, grounded in labdanum, vetiver, sandalwood, and oud.↗
Burlesque: Opens with cardamom and ylang-ylang; heart contains violet, jasmine, and rose; base includes patchouli, cedar, and amber.↗
Nude: Built around fig, orris, and poppy heart notes with sandalwood and tonka base.↗
Fizz: Pear and melon opening with rose and freesia heart, patchouli and amber base.↗
FURIOSA® KASHMIR - 2,490 Kč↗
FURIOSA® TENNIS BRACELET↗
FURIOSA® X BLISS (Designer collaboration)↗
Ingredienser & filosofi
FURIOSA frames its jewelry, perfume and eyewear not as mere decoration but as a daily reminder of women's inner strength — a 'manifesto of freedom and self-confidence' for women who no longer want to hold back.
Hvor du køber
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Kilder
T1 primær · T2 sekundær · T3 notits- [1]T1furiosa.czhomepage
- [2]T1furiosa.cz/pages/nas-pribehabout
- [3]T2furiosa.cz/collections/furiosa%C2%AE-parfum-labother
- [4]T2furiosa.cz/pages/faqother
- [5]T3discovermag.freshlabels.cz/blog/sperky-furiosa/external_other
- [6]T3vogue.cz/clanek/vogue-leaders/jana-patockova/znacka-furiosa-cervena-dostupna-a-s-nazoremeditorial_vogue
- [7]T3cc.cz/z-niceboye-udelali-pulmiliardovy-byznys-dalsi-cil-znacka-sperku-a-do-tri-let-alespon-sto-milionu/external_other
- [8]T3selfino.cz/2025/11/28/furiosa-ceska-parfemova-znacka-ktera-voni-jako-odvaha-mexternal_other