# FURIOSA

## Fakta

| | |
|---|---|
| Grundlagt | 2024 |
| Oprindelse | Tjekkiet |
| Hovedkontor | Prague |
| Status | Aktiv |
| Websted | https://furiosa.cz/ |

Founded by Jiří Zima (who previously co-founded Czech electronics brand Niceboy) and his wife Tereza. It reportedly began when Zima was frustrated by the price of an expensive beaded bracelet; his wife, back from maternity leave and interested in beadwork, started handcrafting bracelets, which he supported with an e-shop, and the couple then professionalised it into a brand.

## Kilder

1. (T1) https://furiosa.cz/
2. (T1) https://furiosa.cz/pages/nas-pribeh
3. (T2) https://furiosa.cz/collections/furiosa%C2%AE-parfum-lab
4. (T2) https://furiosa.cz/pages/faq
5. (T3) https://discovermag.freshlabels.cz/blog/sperky-furiosa/
6. (T3) https://www.vogue.cz/clanek/vogue-leaders/jana-patockova/znacka-furiosa-cervena-dostupna-a-s-nazorem
7. (T3) https://cc.cz/z-niceboye-udelali-pulmiliardovy-byznys-dalsi-cil-znacka-sperku-a-do-tri-let-alespon-sto-milionu/
8. (T3) https://www.selfino.cz/2025/11/28/furiosa-ceska-parfemova-znacka-ktera-voni-jako-odvaha-m

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