{
 "@context": "https://schema.org",
 "@type": "Dataset",
 "name": "Hvor mærkerne forhandles — Glowpedia",
 "description": "Population, frafald, datoer for inddata og mærkerne bag hvert tal. Tallene er andele af mærkerne i udvalget, aldrig markedsandele.",
 "meta": {
  "topic": "markets",
  "lang": "da",
  "version": null,
  "stored": false,
  "computed_at": "2026-09-09T17:30:34+00:00",
  "rules_version": "2026-09-09",
  "result_hash": "9f186ae269bea039",
  "n_brands": 3208,
  "population_rule": "glowpedia_eligible AND published article on this edition's language",
  "inputs": {
   "articles_latest": "2026-09-07T14:03:24+00:00",
   "facts_latest": "2026-09-08T18:18:17+00:00",
   "markets_latest": "2026-09-07T14:06:22+00:00",
   "i18n_latest": "2026-09-08T16:03:07+00:00"
  },
  "figures_are": "shares of the brands in the sample, not market shares",
  "url": "https://glowpedia.dk/analysis/markets/data.json",
  "analysis_url": "https://glowpedia.dk/analysis/markets/",
  "basis_csv_url": "https://glowpedia.dk/analysis/markets/basis.csv",
  "language": "da-DK",
  "creator": "Glowpedia / Sejder AB",
  "license": {
   "name": "CC BY 4.0",
   "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "date_modified": "2026-09-09T17:30:34+00:00"
 },
 "fields": [
  {
   "id": "market_stats",
   "label": "Nøgletal",
   "kind": "stats",
   "keys": [
    {
     "key": "brands",
     "label": "Mærker i data"
    },
    {
     "key": "on_market",
     "label": "Forhandles på mindst ét marked"
    },
    {
     "key": "all_five",
     "label": "Forhandles på alle fem markeder"
    },
    {
     "key": "one_only",
     "label": "Forhandles på kun ét marked"
    }
   ]
  },
  {
   "id": "markets",
   "label": "Mærker og produkter efter marked",
   "kind": "table"
  },
  {
   "id": "overlap_hist",
   "label": "På hvor mange markeder et mærke forhandles",
   "kind": "table"
  },
  {
   "id": "exclusive",
   "label": "Mærker forhandlet på kun ét marked",
   "kind": "table"
  },
  {
   "id": "pairwise",
   "label": "Mærker delt mellem markeder",
   "kind": "matrix"
  },
  {
   "id": "widest",
   "label": "Bredeste tilstedeværelse",
   "kind": "table"
  }
 ],
 "data": [
  {
   "id": "market_stats",
   "kind": "stats",
   "items": [
    {
     "key": "brands",
     "n": 3208
    },
    {
     "key": "on_market",
     "n": 2781,
     "share": 0.8669
    },
    {
     "key": "all_five",
     "n": 1240,
     "share": 0.4459
    },
    {
     "key": "one_only",
     "n": 454,
     "share": 0.1633
    }
   ]
  },
  {
   "id": "markets",
   "kind": "table",
   "rows": [
    {
     "key": "se",
     "kind": "market",
     "n": 2423,
     "share": 0.7553,
     "extra": 199775
    },
    {
     "key": "no",
     "kind": "market",
     "n": 1570,
     "share": 0.4894,
     "extra": 108124
    },
    {
     "key": "dk",
     "kind": "market",
     "n": 2436,
     "share": 0.7594,
     "extra": 183776
    },
    {
     "key": "fi",
     "kind": "market",
     "n": 2129,
     "share": 0.6637,
     "extra": 160493
    },
    {
     "key": "de",
     "kind": "market",
     "n": 1763,
     "share": 0.5496,
     "extra": 108521
    }
   ]
  },
  {
   "id": "overlap_hist",
   "kind": "table",
   "rows": [
    {
     "key": "1",
     "kind": "nmarkets",
     "n": 454,
     "share": 0.1633
    },
    {
     "key": "2",
     "kind": "nmarkets",
     "n": 196,
     "share": 0.0705
    },
    {
     "key": "3",
     "kind": "nmarkets",
     "n": 289,
     "share": 0.1039
    },
    {
     "key": "4",
     "kind": "nmarkets",
     "n": 602,
     "share": 0.2165
    },
    {
     "key": "5",
     "kind": "nmarkets",
     "n": 1240,
     "share": 0.4459
    }
   ]
  },
  {
   "id": "exclusive",
   "kind": "table",
   "rows": [
    {
     "key": "se",
     "kind": "market",
     "n": 123,
     "share": 0.0442
    },
    {
     "key": "no",
     "kind": "market",
     "n": 62,
     "share": 0.0223
    },
    {
     "key": "dk",
     "kind": "market",
     "n": 191,
     "share": 0.0687
    },
    {
     "key": "fi",
     "kind": "market",
     "n": 61,
     "share": 0.0219
    },
    {
     "key": "de",
     "kind": "market",
     "n": 17,
     "share": 0.0061
    }
   ]
  },
  {
   "id": "pairwise",
   "kind": "matrix",
   "cols": [
    {
     "key": "se",
     "kind": "market"
    },
    {
     "key": "no",
     "kind": "market"
    },
    {
     "key": "dk",
     "kind": "market"
    },
    {
     "key": "fi",
     "kind": "market"
    },
    {
     "key": "de",
     "kind": "market"
    }
   ],
   "rows": [
    {
     "key": "se",
     "kind": "market",
     "cells": [
      2423,
      1495,
      2224,
      2051,
      1733
     ],
     "n": 2423
    },
    {
     "key": "no",
     "kind": "market",
     "cells": [
      1495,
      1570,
      1443,
      1396,
      1279
     ],
     "n": 1570
    },
    {
     "key": "dk",
     "kind": "market",
     "cells": [
      2224,
      1443,
      2436,
      2030,
      1725
     ],
     "n": 2436
    },
    {
     "key": "fi",
     "kind": "market",
     "cells": [
      2051,
      1396,
      2030,
      2129,
      1699
     ],
     "n": 2129
    },
    {
     "key": "de",
     "kind": "market",
     "cells": [
      1733,
      1279,
      1725,
      1699,
      1763
     ],
     "n": 1763
    }
   ]
  },
  {
   "id": "widest",
   "kind": "table",
   "rows": [
    {
     "key": "loreal-paris",
     "kind": "brand",
     "n": 5,
     "href": "/m/loreal-paris/",
     "extra": 10675,
     "name": "L'Oréal Paris"
    },
    {
     "key": "mac",
     "kind": "brand",
     "n": 5,
     "href": "/m/mac/",
     "extra": 9992,
     "name": "M·A·C Cosmetics"
    },
    {
     "key": "wella",
     "kind": "brand",
     "n": 5,
     "href": "/m/wella/",
     "extra": 7790,
     "name": "Wella"
    },
    {
     "key": "nyx",
     "kind": "brand",
     "n": 5,
     "href": "/m/nyx/",
     "extra": 6080,
     "name": "NYX Professional Makeup"
    },
    {
     "key": "clinique",
     "kind": "brand",
     "n": 5,
     "href": "/m/clinique/",
     "extra": 5835,
     "name": "Clinique"
    },
    {
     "key": "essence",
     "kind": "brand",
     "n": 5,
     "href": "/m/essence/",
     "extra": 5728,
     "name": "essence"
    },
    {
     "key": "catrice",
     "kind": "brand",
     "n": 5,
     "href": "/m/catrice/",
     "extra": 5500,
     "name": "Catrice"
    },
    {
     "key": "lancome",
     "kind": "brand",
     "n": 5,
     "href": "/m/lancome/",
     "extra": 5085,
     "name": "Lancôme"
    },
    {
     "key": "kiko-milano",
     "kind": "brand",
     "n": 5,
     "href": "/m/kiko-milano/",
     "extra": 4940,
     "name": "KIKO Milano"
    },
    {
     "key": "nivea",
     "kind": "brand",
     "n": 5,
     "href": "/m/nivea/",
     "extra": 4827,
     "name": "Nivea"
    },
    {
     "key": "dior",
     "kind": "brand",
     "n": 5,
     "href": "/m/dior/",
     "extra": 4549,
     "name": "Dior"
    },
    {
     "key": "depend",
     "kind": "brand",
     "n": 5,
     "href": "/m/depend/",
     "extra": 4432,
     "name": "Depend"
    }
   ]
  }
 ]
}